Influencer Marketing

What is Influencer Marketing - Why it is so Popular? Using influential figures to promote a product or service is not new. Still, in recent years this practice has caught speed because of the evolution of the digital landscape and changing consumer behavior. People have easy access to information and endless choices, making it difficult for any brand to convince its audience through traditional advertising. Brands needed other ways to overcome these challenges, and the rise of influencer marketing and top influencer marketing agencies resulted from them doing just that. Influencer marketing utilizes subject matter experts who have made a niche of their own through their skills, knowledge and expertise. People turn to influencers for advice, recommendations, and information before making vital decisions. This makes them strong word-of-mouth advocates to promote brands of all sizes. Influence marketing continues to grow in popularity for many reasons. The primary ones are continuous adv

Influencer Marketing Trends 2023 A report survey by Adobe reported that, from a pool of 9000 Gen-Z influencers and creators from across 9 countries, 45% responded that they want to become digital creators and generate money through it.   Influencer marketing is constantly evolving. More than 1 million content creators are active in India, who are growing at a rate of 37% per year, reported LiveMint. On a global scale, the number is far bigger and faster. Brands, agencies, influencers, and audiences are constantly changing and mutating, either through content or interaction. These led to new ways and trends.  Influencer marketing is growing and occupying a major digital landscape. Involved elements and entities are striving and dedicating their full efforts to stay buoyant and do wonders. In crucial scenarios, walking in tandem with industry trends can prove beneficial for everyone. Let us look at the top trends of influencer marketing in 2023.  Top Influencer Marketing Trends in Ind