Influencer Marketing

What is Influencer Marketing - Why it is so Popular? Using influential figures to promote a product or service is not new. Still, in recent years this practice has caught speed because of the evolution of the digital landscape and changing consumer behavior. People have easy access to information and endless choices, making it difficult for any brand to convince its audience through traditional advertising. Brands needed other ways to overcome these challenges, and the rise of influencer marketing and top influencer marketing agencies resulted from them doing just that. Influencer marketing utilizes subject matter experts who have made a niche of their own through their skills, knowledge and expertise. People turn to influencers for advice, recommendations, and information before making vital decisions. This makes them strong word-of-mouth advocates to promote brands of all sizes. Influence marketing continues to grow in popularity for many reasons. The primary ones are continuous adv...

India's Largest Influencer Marketing Agencies in 2024 In recent years, influencer marketing has emerged as one of the most effective ways to reach consumers in India. As the industry continues to grow, several influencer marketing agencies have emerged, offering businesses a one-stop solution for their influencer marketing needs. Influencers are the ideal people to sell a company since they already have a dedicated following in their particular sector. Influencers are the primary voice on social media, where 62.6% of the world population, i.e 5.02 Billion users, spend considerable time everyday (Source: Data Portal). Since, 70% of the users trust influencers recommendations, to shape their buying behaviour (Source: Financial Express), there is an upward trend of businesses relying on influencers to level up their marketing game. The best influencer marketing agencies connect businesses with best  influencers and design campaigns to target niche audience segments  - thereby ...