What You Should Know Before Hiring An Influencer Marketing Agency?

As a brand, managing social media and influencer efforts in-house can be quite cumbersome. It takes a lot of time and effort to ensure that your influencer marketing campaign is up to the mark. Moreover, striving to achieve the desired outcome and solving the issues in the process to deliver outstanding results is far more hectic than trying to get potential leads for your business. If you have decided to hire an influencer marketing agency to carry out the promotional work for your brand, then it’s probably the best decision in your entrepreneurship journey.

 

Although it’s possible to implement an influencer marketing campaign in-house if you can afford to invest time, the money you’ll pay to hire a team of influencer marketing experts and the influencers from the chosen social media platforms is much higher than hiring a professional influencer marketing agency. Moreover, taking help from an agency is convenient in many ways. They provide quality work, analyze the metrics, devise strategies to improve the performance of the campaigns and provide ongoing campaign support. A worthy investment for the long-term, that’s for sure!

 

How to Hire an Influencer Marketing Agency: Top 3 Factors to Keep in Mind

 

With so many agencies out there, how do you select the right one? Here are three key factors to consider while making the decision:

 

Access to key Influencers in your Industry

This is the most important factor that can tell how good an agency is. If they have a huge contact of influencers belonging to different niches, then you will get an opportunity to select the best one relevant to your industry. Keep in mind that influencers with a small following are more impactful than celebrities. Why is that? Well, it’s not the number of followers, but the amount of engagement that matters the most to create an influence on the audience. Celebrities are famous personalities and hardly have time to engage with their audience. On the other hand, Influencers have a decent following and interact with their fans regularly. They share a good bond. As a brand, you need to choose a company that has a connection with such influencers who are most likely to convince their followers to buy your brand.

 

Good Understanding of Social Media Demographics 

Influencers for marketing can be chosen from many popular social media platforms. Half a million of them can be found on Instagram alone! (Source: Oberlo). Suppose you have decided to spend your money hiring an influencer marketing agency. In that case, it is important to ensure that the company you select understands the rules of all social media platforms. A good agency should understand the algorithm and demographics so that they can use their expertise in delivering successful marketing campaigns.

 

Tracking of Influencer Marketing Campaigns and ROI Analysis

The work doesn’t end after creating a campaign. It’s important to choose a company that will track the influencer marketing campaign and report back to you with KPI (Key Performance metrics) to prove how successful the strategies were. The effectiveness of the campaigns is dependent on many factors such as user engagement and ROI generated. A thorough marketing analysis will help you understand what you’ve been getting in return for what you spend. Any company that tries to hide the results of the campaign and doesn’t report back to you is not worthy to get hired. Tracking ROI for influencer marketing campaigns is tricky, so choose an experienced company that has already built credibility in the market.

To Sum Up 

The influencer marketing agency you hire should have the ability to expand your reach as a brand and manage your marketing campaigns without a hitch. According to Statista, 75% of influencers will agree to a partnership with the agency only if their beliefs resonate with the brands. So, research the agency online, look for positive reviews, ask questions and do a thorough evaluation before you make up your mind to hire them.