India's Largest Influencer Marketing Agencies in 2024

In recent years, influencer marketing has emerged as one of the most effective ways to reach consumers in India. As the industry continues to grow, several influencer marketing agencies have emerged, offering businesses a one-stop solution for their influencer marketing needs. Influencers are the ideal people to sell a company since they already have a dedicated following in their particular sector.

Influencers are the primary voice on social media, where 62.6% of the world population, i.e 5.02 Billion users, spend considerable time everyday (Source: Data Portal). Since, 70% of the users trust influencers recommendations, to shape their buying behaviour (Source: Financial Express), there is an upward trend of businesses relying on influencers to level up their marketing game.

The best influencer marketing agencies connect businesses with best  influencers and design campaigns to target niche audience segments  - thereby boosting revenues.

To choose the agency in the best possible way if you're searching for one in India, thorough research is a need.

Here, you will obtain every detail you want about the 5 largest influencer marketing agencies operating in India, that can assist you in expanding your company by promoting your products to the right markets through word-of-mouth marketing.

How to Choose the Best Influencer Marketing Companies for your Brand

Types of Influencer Access

There are two ways this point plays out -

ONE, the agency should have access to content creators you need and

TWO, the should have a history of managing diverse opinion leader portfolios -

i.e subject matter with different following, niche audience and content.

Quality of Customer Service 

The complexity of influencer marketing invites many questions for newcomer

brands that need answers. In these cases, it is important to select an influencer

marketing agency with designated professionals to answer  your queries. Besides in-depth knowledge on diverse influencer marketing topics, these individuals should be available for contact 24x7. They also should offer flexibility in how to reach them - i.e email, phone calls, direct messages, chat bots etc.

Compatibility with your brand 

It is quite common to see influencer marketing agencies brandish their top clients

on their website. It is even more common for brands to be taken in by this and make

quick decisions. However, your best approach can be to judge agencies for their track record working with businesses similar to you. Campaigns created by agencies that understand the smaller details that work for your organization will perform better in comparison to campaigns by big name agencies.

Package Pricing 

This is where your budget will be an important factor. There are agencies that offer similar services for higher prices. There are Agencies that offer just the right services for your current requirements.

There are also agencies that quote different prices before, during and after the campaign, depending on revisions or service add-on. Hence, be clear on your final spending from the start to avoid future confusions. Moreover, spending some time researching agencies instead of picking the first option that flashes on your screen, can save a lot of money.

Social media Platform Coverage 

Some influencer marketing agencies market themselves as singular social media

entities. While this is attractive, for first-time brands with limited budget we

recommend picking agencies with fleshed out services across popular social media

sites. You will see the benefits when the complexity of your campaigns increase calling for more solid management processes. This also saves you time and money, by eliminating switching between agencies.

Let's Understand How Influencer Marketing Agencies Help Brands

Influencer marketing has been around for decades, but it has gained significant momentum in recent years with more businesses finding new growth prospects. Let’s dive into how influencer marketing agencies help brands.

Agencies Give Businesses Access to Rapidly Growing Online Community

A professional influencer marketing agency leverages Influencer potential in compelling social media content to promote your products and services to niche markets - thereby giving brands easy access to 448 million social media users in India which is the second-largest market in the world.

Agencies Specialise In Niche  Marketing

Influencer marketing agencies help businesses reach a targeted audience, with relatable narratives which is crucial for brands looking to stand out in a saturated marketplace. 

Agencies Deliver Results from any Budget 

The top influencer marketing agencies in India have the expertise to adjust its strategies to any budget. The professional ties with influencers from diverse niches, which makes it easier to strike mutually beneficial negotiations faster. Moreover, agencies produce content that align with your target audience - while real-time performance tracking  allows them to funnel key resources to activities that deliver higher returns.

Agencies Build Organization Credibility

Finally, India’s leading influencer marketing agencies help businesses build trust and credibility with their target audience. They do this by having reliable influencers eliminate the communication gap between brands and their potential customers across all platforms. A seamless communication flow highlights brands internal working, product offerings and future growth trajectory which imparts confidence in customers.

Top Influencer Marketing Agencies in India in 2024

1. Grynow
2. Grynsta
3. IGYgrow
4. Videase
5. Vidzy
6. UGC agency
7. Video Commerce
8. IMphoto Editor

Let's find out details about the biggest influencer marketing agencies that exist in present times:

1. Grynow

Grynow is a leading influencer marketing agency in India, offering end-to-end influencer marketing solutions to businesses which covers influencer identification, campaign management, content creation, and performance tracking.

The influencer marketing agency possesses a decade of experience which makes their team capable of executing projects that connect with your audience thereby driving engagement and conversions. 

Gonna has the best influencer marketing experts, technologies and strategies to scale any businesses. With creativity, innovation and excellence, Grynow has changed influencer marketing forever. The company successfully leads the charge as the best influencer marketing agency in the industry. 

USP:

• Network of 300 million+ social media influencers

• 1500+ trusted clients including Amazon, Flipkart, and Paytm.

• Global presence

• Real-time data tracking 

• AI-powered influencer platform

Services:

• Video production 

• Meme marketing 

• Instagram influencer marketing 

• Facebook influencer marketing 

• Tiktok influencer marketing 

• YouTube influencer marketing 

2. Grynsta

Grynsta is one of the largest influencer marketing agencies in India, that offers high-quality influencer solutions to businesses of all sizes. Grynsta services cover influencer discovery, campaign management, and performance reporting.

With Grynsta Businesses have flexibility to choose from a wide offering of format including review videos, product videos, User-Generated videos, and live streams.

Grynsta’s deep understanding of social media algorithms and creator potential which they utilise to target the right audience with compelling brand messaging differentiates them from other influencer marketing agencies in India.

USP:

• 10,000+ personalized campaigns delivered 

• 2,00,000 + influencers

Services:

• Influencer marketing

• Short Video production 

3. IGYgrow

IGYgrow is one of the most adaptive influencer marketing agencies in India with an exemplary work record for industries like fashion, beauty, lifestyle and technology. The company possesses a diverse influencer portfolio. They produce customized end-to-end influencer marketing service packages aligning with all business budgets. Team of dedicated professionals engage in frequent communication with your business to understand your needs. The agency's engaging and authentic content resonates with your audiences, helping you drive engagement and conversions. 

USP:

• Influencer identification, campaign strategy, and performance tracking. 

Services:

• Influencer marketing 

• Video ads 

• Organic videos 

 

4. Videase

Videase one of the top influencer marketing agencies in India that has worked with all businesses types. The complete service packages from influencer identification to campaign execution delivers long lasting results at affordable prices. Top businesses like Realme, Puma mama Earth, OnePlus and UpGrad, rely on the agency for their video needs.

Brands rely on this agency - research based content creation processes - for their video needs. Videase executives give their client a competitive edge with communicative, hyper-centralized and goal oriented campaigns that leverages social media and influencer potential to develop purchase intent in the audience.

USP:

• Advanced campaign analytics 

• Performance driven marketing 

• Trend analysis 

• 10,000+ customized videos for 500+ top clients 

Services :

• Video production 

• Influencer marketing 

5. Vidzy

Vidzy is a full-service influencer marketing agency in India, offering businesses a range of services - from influence identification to campaign planning and tracking, at affordable prices. The company has delivered promising results for businesses in travel fashion and beauty niches. 

Vidzy comes With a vast influencer network, advanced technology, and experienced professionals. The company delivers  reliable video solutions which includes organic and sponsored posts. 

The agency prides itself for its well-positioned strategies that help businesses build meaningful connections with their target audience. A flexible environment that encourages idea generation and implementation ensures more innovative campaigns that resonates with your audience

USP:

• Adaptable strategies 

• Superior Brand understanding 

• Real time analytics

Services:

• Video production 

• Influencer marketing

• Organic videos 

• 2D/3D animation 

• Video Ads 

• Shoppable videos 

6. UGC agency 

The Indian influencer escape has witnessed the rise of UGC agency at rapid pace - competing with the great through their cost efficient and simplified influencer Marketing Services customized for their clients every needs. The agency predominantly focuses on videos. They have multiple offerings from user generated, product demonstrations and testimonials to video ads and corporate videos. The company's experience and growth tactics gives its client the power to stay competitive and real high rewards.

As a leading influencer marketing agency in India UGC agency has worked with renowned content creators and brands. The company has all the resources necessary to make your brand voice be heard on social media through the power of videos.

USP:

• Large pool of talented content creators.

• 1000+ satisfied brand partners

• 30K+ successful UGC influencer Video  campaigns.

Services 

• Influencer marketing 

• Video production 

• Influencer management 

• Market research 

7. Video Commerce 

Video commerce is that one influencer marketing agency India to rely for brand rebranding and transformation efforts. The company has an impressive roster of social media content creators and their influencer marketing services use comprehensive insights. This allows the agency to amplify your products' reach to niche markets.

USP:

• Content Storytelling 

• Campaign Tracking and optimisation 

• word-of-mouth marketing

Services:

• Influencer marketing 

• Video production 

• Reputation building 

• Intelligence gathering 

8. IMphoto Editor

Commitment to excellence, reliable social proof, multiple accolades and a network of authentic influencers has made IMphoto editor is one of the fastest growing influencer marketing agencies in India. The company offers services across all social media platform.

In the last 8 years the company has registered incredible performance records through their influencer partners. They have talented managers and influencer marketing professionals who deliver promising results within disclosed time. Here you receive a full range of services from influencer recruitment and negotiation to content production, scheduling, reporting and post campaign management. Moreover, the agency can change approaches through consistent learning, thus helping you stay market ready with new goals.

USP:

• Seamless multi channel campaign execution 

• Affordable solutions 

• Diverse influencer party

Services :

• Influencer marketing 

• Short video production 

• Performance optimization 

To Sum Up 

Influencer marketing has become an essential component of digital marketing for businesses in India. With the rise of social media platforms, influencer marketing has become an effective way for brands to reach their target audience. The top five largest influencer marketing agencies in India in 2023 include Grynow, Grynsta, Igygrow, Videase, and Vidzy. These agencies offer a range of services to businesses, including influencer identification, campaign management, content creation, and performance tracking. By partnering with these agencies, businesses can leverage the power of influencer marketing to connect with their target audience and create an emotional connection with them.